FOLDFOCUS — PRESS KIT
Close your phone. Build a city.

App Store name: Fold Focus: Pomodoro Timer
Developer: ARVELABS LTD (UK)
Released: 23 October 2026 (iPhone Duo on-sale day)
Runs on: Made for iPhone Duo. Works on every iPhone with iOS 18 or later.
Price: Free download. FoldFocus Pro: $29.99/year with a 7-day free trial, or $5.99/month (US prices).

App Store:     https://apps.apple.com/app/id6820707032
Website:       https://foldfocus.app
Press page:    https://foldfocus.app/press/
Press contact: Ogulcan, ArveLabs — founder@arvelabs.com
               (FoldFocus Pro review codes on request)


ABOUT FOLDFOCUS

FoldFocus is a focus timer you start by closing your phone. On iPhone Duo, fold it shut and the session begins, with the countdown on the outer display. On any other iPhone, turn it face down. While the phone stays closed, a pixel-art building rises in your city, and longer sessions build bigger buildings, from a house at 10 minutes to a landmark at 90. Open it early and you have ten seconds to close it again before the building falls and leaves rubble for a day. Sessions count toward a daily goal, a streak and a weekly history. FoldFocus needs no account, keeps its data on the phone and does not block other apps. It launched on 23 October 2026.


FOUNDER

"Folding a phone shut is already the gesture for 'not now'. FoldFocus makes it the start button for an hour of real work."
— Ogulcan, founder, ArveLabs


FIVE FACTS

1. Closing the phone is the start button. On iPhone Duo the session starts when the phone folds shut and the timer runs on the outer display. On any other iPhone it starts after the phone lies face down for two seconds. "Start without closing" works too.

2. Buildings scale with focus time. From a House (10–20 min) up to a Landmark (90–120 min), with six styles per size. The launch in-app event is the First Landmark Challenge.

3. Peeking is forgiven once. Opening the phone mid-session gives a 10-second grace countdown; stay open and the building falls (rubble clears after 24 hours). Sessions that end inside the first minute are false starts and leave nothing behind.

4. Private by design. No account, data stays on the iPhone, no Screen Time access, no app blocking.

5. Pricing (US). Free download. FoldFocus Pro is $29.99/year with a 7-day free trial, or $5.99/month. The App Store shows local prices elsewhere.


FILES IN THIS KIT

foldfocus-icon-1024.png                   App icon, 1024 × 1024
screenshots/01-home-pick-a-length.png     Home: pick a session length, see the city
screenshots/02-close-it-to-start.png      Armed: "Close it to start"
screenshots/03-session-running.png        Session running while the phone is shut
screenshots/04-ten-second-grace.png       Opened early: 10-second grace countdown
screenshots/05-building-complete.png      Session complete: the building stands
screenshots/06-weekly-history.png         Weekly history and the buildings list
foldfocus-fold-to-start-16s.mp4           16.4 s screen recording of the fold-to-start loop
                                          (886 × 1920, H.264, same cut as the App Store preview)
first-landmark-challenge-event-art.png    In-app event art, 3840 × 2160

Screenshots are iPhone Duo simulator captures (1398 × 2034) with demo data. The clip shows the
app's screens, not hands folding a phone.

Screenshots and art may be used in coverage of FoldFocus. Please don't alter the app icon.
iPhone and iPhone Duo are trademarks of Apple Inc.
