Press kit

Close your phone.
Build a city.

FoldFocus is a focus timer you start by closing your phone. Everything you need to write about it is on this page, and all of it is in one download.

ZIP · 16.2 MB · 6 screenshots, the clip, the icon, event art and the text below

About

FoldFocus

FoldFocus is a focus timer you start by closing your phone. On iPhone Duo, fold it shut and the session begins, with the countdown on the outer display. On any other iPhone, turn it face down. While the phone stays closed, a pixel-art building rises in your city, and longer sessions build bigger buildings, from a house at 10 minutes to a landmark at 90. Open it early and you have ten seconds to close it again before the building falls and leaves rubble for a day. Sessions count toward a daily goal, a streak and a weekly history. FoldFocus needs no account, keeps its data on the phone and does not block other apps. It launched on 23 October 2026.

"Folding a phone shut is already the gesture for 'not now'. FoldFocus makes it the start button for an hour of real work."

Ogulcan, founder, ArveLabs

Five facts

What makes it different.

  1. Closing the phone is the start button.

    On iPhone Duo the session starts when the phone folds shut and the timer runs on the outer display. On any other iPhone it starts after the phone lies face down for two seconds. "Start without closing" works too.

  2. Buildings scale with focus time.

    From a House (10–20 min) up to a Landmark (90–120 min), with six styles per size. The launch in-app event is the First Landmark Challenge.

  3. Peeking is forgiven once.

    Opening the phone mid-session gives a 10-second grace countdown; stay open and the building falls (rubble clears after 24 hours). Sessions that end inside the first minute are false starts and leave nothing behind.

  4. Private by design.

    No account, data stays on the iPhone, no Screen Time access, no app blocking.

  5. Pricing (US).

    Free download. FoldFocus Pro is $29.99/year with a 7-day free trial, or $5.99/month. The App Store shows local prices elsewhere.

Screenshots

Six screens.

PNG, 1398 × 2034, captured in the iPhone Duo simulator with demo data. Tap a screen for the full-size file.

Video & art

The clip, the icon
and the event.

Fold to start · 16 sMP4 · 10.3 MB

886 × 1920, H.264, the same cut as the App Store preview. It shows the app's screens, not hands folding a phone.

The FoldFocus app icon: a glowing pixel city standing on a closed iPhone Duo.
App icon · 1024 × 1024PNG · 996 KB
First Landmark Challenge event art: a lit pixel city around a clock-tower landmark under a crescent moon.
First Landmark Challenge · 3840 × 2160PNG · 1.8 MB

Writing about
FoldFocus?

Questions, interviews or a FoldFocus Pro code to review the app: email Ogulcan at ArveLabs.

founder@arvelabs.com

Screenshots and art may be used in coverage of FoldFocus. Please don't alter the app icon.